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Being a Spammer Versus Having Spam Complaints
It’s all a matter of intention and setting expectations By Susie Castellanos Hansley, iContact Deliverability Specialist As every email marketer knows, there are always a few people who will mark a...
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Are your messages going into the spam folder?
It may be content—or it may be your sender reputation By Susie Castellanos Hansley, iContact Deliverability Specialist Messages go into spam folders for two main types of reasons. Most people are...
View ArticleDeliverability Do’s
By Harry Kaplowitz , iContact Deliverability Product Manager With email marketing, you get what you put into it. I’m someone who abhors clichés, so you can imagine how difficult it was to type that...
View ArticleEmail Marketing – More Deliverability Do’s
By Harry Kaplowitz , iContact Deliverability Product Manager A couple of weeks ago, I talked about some list management best practices that could also positively impact your inbox placement. But, as we...
View ArticleDeliverability Mythbusting – The Plain Truth about Plain Text
By Harry Kaplowitz , iContact Deliverability Product Manager Sometime in the past decade, someone in a position to speak to a large number of people about email marketing said that sending plain text...
View ArticleEmail Marketing Newsletters – Deliverability, Complaints, and Sender Scores
Do your sender scores really matter? Yes, because the lower a sender score, the more likely it is that your emails will not get to your subscribers’ inboxes. Also, the lower a sender score, the more...
View ArticleDeliverability – Make Every Email Count
A recent report from Return Path suggests that global deliverability figures for opt-in email messages are in decline. The news that more than 20% of email marketing messages might not be reaching...
View ArticleEmail Marketing: This Ain’t the Wild West
There are lots of rules in these here parts. iContact prides itself on its industry-leading deliverability. In order to maintain that reputation, we hold our customers accountable for many...
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Analyzing New DMARC Policies
Every few months, the email marketing industry is thrust into a change that disrupts the landscape. This month’s change comes from two elder statesmen in the email game, AOL and Yahoo, both of whom...
View ArticleEmail Marketing Newsletters – Deliverability, Complaints, and Sender Scores
Do your sender scores really matter? Yes, because the lower a sender score, the more likely it is that your emails will not get to your subscribers’ inboxes. Also, the lower a sender score, the more...
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